About Us

Fashion has always been my passion, and having my own store was a lifelong dream I never thought would come true, especially at this point in my life.

My daughter Blakely Blue, my "little Blueberry," became my inspiration four years ago when I became a mom. Like many, I navigated those new mom insecurities around my body, confidence, and self-worth. But with the incredible support of my sister (and best friend!) and a strong community of women, I learned to turn those feelings into something powerful.

I believe every woman should feel beautiful, exactly how God made us! This brand is here to help women and moms express themselves, boost their confidence, and truly love themselves through fashion. It's a celebration of us, and the beautiful sisterhood that lifts us up.